What is his initial reaction to Elizabeth accepting James Norrington's hand in marriage in The Pirates of the Caribbean: Curse of the Black Pearl? "A wedding? I love weddings! Drinks all around!" Well, what a better subject to discuss and lighten the mood than alcohol, am I right? Lets not forget that as he rejoices of drinking, he's handcuffed (as he usually is in the movies. How does he manage to be handcuffed half the time and a hero all the time?)
How about some more memorable moments?
Jack: "Why is the rum always gone?"
(Gets up and stumbles a bit)
Jack: "That's why."
-Pirates of the Caribbean: Dead Man's Chest
Jack: "Stop! Stop! Not Good! What are you doing? You burned all the food... the shade... THE RUM!"
Elizabeth: "Yes, the rum is gone."
Jack: "Why is the rum gone?"
Elizabeth: "One, because it is a vile drink that turns even the most respectable men into beasts and scandals! And two, that signal is over a thousand feet high. The entire royal navy is out looking for me. Do you really think that there is even the slightest chance that they won't see it?"
Jack: "But why is the rum gone?"
-Pirates of the Caribbean: Curse of the Black Pearl
Is there really a bigger picture anywhere besides rum for Jack? Well, with a bottle or with out, we sure do love jack, am I right?